A powerful example of the impact words can have, had it not been for a bull riding legend colorfully commenting about his weight, Cooper Davis may have never actualized his potential. Davis committed to a holistic fitness plan in 2015 and quickly ascended to western sports stardom, crowned the 2016 PBR World Champion. He’s been contender every year since, embroiled in some of the PBR’s most exciting, and historic battles for the coveted gold buckle.