Joan Jett is famous for being a Rock and Roll Hall of Famer and a feminist icon for more than four decades. On Saturday, her vocals and riffs will blast through local speakers. Good luck finding tickets.
Tickets to see Joan Jett and the Blackhearts in The Bowl at Sugar Hill on Saturday sold out within days of going on sale in March. The fast sellout was a continuation of the fervor that surrounds shows that work in tandem with the revitalized downtown district. Crazy Dough Pizza and Central City Tavern are part of an expanding E Center that is driving interest to the area surrounding The Bowl.
The original 2019 summer concert debut at The Bowl was going to feature country artists Trace Adkins and Clint Black but was canceled on May 4 due to severe weather. Those tickets sold out within hours of going on sale, according to an official with the city of Sugar Hill.
The cancellation of last month’s show makes Joan Jett and the Blackhearts the de facto summer concert series debut at The Bowl. The concert series is kicking off as the city’s expanding E Center is attracting more and more local business.
“This will be the first season with the E Center completed,” City of Sugar Hill Marketing Coordinator Joseph Meyers said. “Indio Brewing isn’t even open yet. Central City Tavern had a soft opening last month. It’s still just ramping up to be fully open.”
The Bowl has featured regular concerts since 2014. Featured acts included pop artists such as Colbie Caillat (2018) and Easton Corbin (2018), active 90s signature hitmakers like Vertical Horizon (2018), Collective Soul (2017) and Ben Folds (2017) or rock artists with decades of touring experience such as KC and the Sunshine Band (2017) and Boz Scaggs (2017).
The difference this season is the new E Center gradually building up around The Bowl. The eager anticipation for the shows combined with the novelty of Sugar Hill’s new local joints are setting up The Bowl concert series for success, Meyers said. The musical debuts in tandem with new openings at the E Center are by design.
The fast sale of recent shows may inspire the City of Sugar Hill to find ways for more fans to have access to live music. While The Bowl’s capacity isn’t enormous — roughly 1,750 can fit in the amphitheater for concerts — the city is exploring other options for expanding the concert seating for future shows. One proposal is to utilize the room on the plaza located behind the E Center, but concerns about sound quality are still being addressed. Those changes would also leave viewers access to the E Center with a short walk to some of the local restaurants.
“It could be a cool place to get drinks and go back and forth and watch from the wall,” Meyers said about the possibility of expanding access to the E Center during future shows.
Local music lovers can set their sights on a few more concerts set for August. Blood, Sweat, and Tears — which fuse rock and jazz and feature a horn section — are set for Aug. 3 with tickets already on sale. Clay Walker is coming to The Bowl on Aug. 30 as part of his Long Live The Cowboy Tour, and pre-sale tickets debut on May 30.
Adkins is also scheduled to return to Sugar Hill to make up his lost concert on Sept. 19, though he won’t return with Clint Black. Adkins instead will be accompanied by special guest John Berry and country hitmaker Craig Campbell.
Saturday’s opening act will be Water to Wine. The band released albums “Hill Climbing for Beginners” and “Harvest Time” in 1973 and 1975, respectively.