In a couple of years, visitors to the Infinite Energy Center in Duluth will be able to go bowling, see a movie, get a haircut or grab a bite to eat.
The first leases for North American Properties’ Revel mixed-use development at the center have been announced. The announcement first started to leak out Wednesday, but North American Partner and Senior Vice-President of Leasing Adam Schwegman elaborated on the announcement somewhat during a presentation at a Gwinnett development forum hosted by Bisnow at the Hilton Northeast Atlanta in Peachtree Corners Thursday.
“The vast majority of (the lessees) or all of them are going to be new to Gwinnett County,” Schwegman said.
One of the lessees, Regal Cinemas, may not be a big surprise since it could be seen in previously released renderings, but several more names have been dropped as well.
According to www.experiencerevel.com and an announcement from North American Properties, the other lessees include:
The Painted Pin♦ , a self-described “upscale boutique bar, bowling and entertainment venue” that has one other location in Buckhead’s Miami Circle area. Its existing location has, in addition to bowling, shuffleboard tables, vintage skee-ball machines, bocce courts, pingpong tables, darts, Bimini ring toss, giant Jenga, southern skittles tables and oversized basketball pop a shots.
♦ Superica♦ , a Tex-Mex restaurant which already has locations in Atlanta, Nashville, Charlotte and Houston.
♦ Secreto Southern Kitchen and Bar♦ , a southern food eatery which already has locations in Alpharetta and Brookhaven.
♦ Honeysuckle Gelato♦ , a handmade gelato shop which began as a food truck but now has locations at Ponce City Market in Atlanta and Charlotte.
♦ Jinya Ramen Bar♦ , which is a Japanese ramen restaurant that has already has four locations in metro Atlanta that are already open or are set to open in the near future. It also has locations in 12 other states as well as Washington, D.C., and in Canada.
♦ Maker’s Coffee and Wine, which is described as a “first-of its kind coffee and wine bar” that is a joint venture between Gwinnett-based investors and the founders of Octane Coffee.
♦ The Local Expedition Wood Fired Grill♦ , which features north and south American, European and Asian flavors and already has a location in Alpharetta.
♦ American Barber Shop♦ , which is a Cumming-based barber shop chain that also has locations in Alpharetta, Roswell, Woodstock and Milton.
When pressed during the Bisnow forum if women’s clothing stores would be included in future leasing announcements, Schwegman didn’t rule out the possibility.
He said changes in the fashion retail industry mean some of those retail businesses are not expanding at this time.
“You can expect a fashion component obviously (but) we don’t want to talk about that now,” Schwegman said.
Some of the owners of the tenants announced this week touted their products while also expressing excitement about coming to Gwinnett.
“We’re all about growing alongside these new communities with like-minded neighbors and spreading the Tex-Mex love throughout the south to bring Gwinnett a place they can call ‘their own Superica,’ ” said Superica chef-owner Ford Fry.
Painted Hospitality Founder and President Justin Amick, owner of the Painted Pin, called Revel “the home we’ve been waiting for to finally expand our local entertainment brand beyond intown.”
“It’s a perfect fit to align our one-of-a-kind concept with visionary developers like North American Properties, Amick said.
Meanwhile, The Local Expedition owner Danny Kim called Gwinnett “an untapped opportunity” for his restaurant.
“We just love the vibe in the area,” Kim said. “I remember walking out of my first concert at Infinite Energy Center, where we saw Katy Perry, and thinking, ‘This would be the perfect place for a great dining destination.’ We can’t wait to join the Revel community.”
Revel is expected to break ground next year after parking decks under construction at the Infinite Energy Center open to offset the parking lost make room for the mixed-use development.
In all, it is expected to include 300,000 square feet of curated retail, chef-driven dining and entertainment, a 340-room Westin hotel, 900 single and multifamily residential units, 275,000 square feet of community green space and 650,000 square feet of high-tech office space.
Gwinnett Convention and Visitors Bureau Chief Operating Officer Stan Hall said the CVB was “thrilled” to working with North American Properties on the Revel project. He also said the tourism agency is excited about what the developer plans to put in Revel.
“Revel offers the unique blend of a fantastic destination for guests while also introducing a new level of hospitality and fun for residents and longtime supporters of the (Infinite Energy Arena),” Hall said.