Lisa McLeod


McLEOD: Lose the drama, take the coaching

Changing yourself is a tough process; your ego wants to save you from all that work. The problem is, your ego doesn’t always know what’s best for you.

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McLEOD: How to persuade and engage in an ADD world

Persuading people doesn’t mean manipulating them. It means bringing your most creative best thinking self to the table. If you care about your cause, your message, or your product, think about your audience.

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McLEOD: How to make better decisions under stress

A critical decision is one that shapes your future, things that effect your career, your relationships, and your reputation.

McLEOD: Five steps for creating a Noble Purpose organization

When our firm first introduced Noble Purpose, we had a concept, but we weren’t very systematic in our methodology. It was more hit or miss, getting buy in where we could and figuring things out along the way with our clients.

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McLEOD: The big problem with optimists

Being an optimist doesn’t mean ignoring the facts; it means holding onto your enthusiasm in the face of them.

McLEOD: The moment I decided I was in love with capitalism

The beauty of capitalism is that it gives people the power to control their own destiny and to add value to the lives of others.

McLEOD: Finding grace in the moment

Things don’t have to be perfect for you to make your moment wonderful. When things go badly, the universe is giving you a chance to let your grace shine through.

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McLEOD: How to solve the ‘I hate my job’ problem

Purpose drives profit, not the other way around. You don’t create purpose by making a profit; you make a profit by establishing a Noble Purpose.

McLEOD: What’s the matter with work?

You don’t have to become a fireman or a nurse to fulfill the childhood fantasy of an important meaningful job. You can sell toothpaste. The secret of meaningful work is shifting your focus from the what to the who. Instead of focusing on the output of your job, focus on who benefits.

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McLEOD: Your backstory matters

Intent is always more interesting than implementation. If you want to be more compelling, start sharing your backstory.

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ROMAN: Our Black Ancestry: A Personal Story

When my friend Diana told me about her family legacy, I was stunned. But no more stunned than when she discovered it herself.

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McLEOD: Don’t be a guilty volunteer

The next time someone scans the room asking for volunteers, scan your own heart, if you find guilt instead of enthusiasm, please, put your hand down.

McLEOD: Yes, business is really a force for good

The takers are not the norm. They’re the outliers. It’s time to stop letting a few greedy fools define the story of business. Capitalism gives more than it takes, and we need to win that story.

McLEOD: Are you a boiling frog or an evolved human?

If you drop a frog in a pot of boiling water, it will immediately leap out. But if you put a frog in cool water and gradually turn up the heat, the frog will boil to death without ever trying to escape. The same thing happens to people.

McLEOD: How would a 5-year-old evaluate your priorities

The same thing happens in organizations. Whatever the leader gives the most air time to is assumed to be the most important thing to that leader.