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Snellville signs project to help brand city

This marker at Snellville’s entrance could be replaced or upgraded as part of a new branding initiative for the city.

This marker at Snellville’s entrance could be replaced or upgraded as part of a new branding initiative for the city.

The city where everybody’s somebody will soon go through a brandng campaign.

Snellville’s Downtown Development Agency is working to develop a signage master plan to place identification markers throughout the city.

After serving as the city’s stone entrance marker for decades, the “Welcome to Snellville … Where Everybody is Somebody” sign on U.S. Highway 78 near McGee Road will likely be replaced or upgraded in the endeavor, city spokesman Brian Arrington said.

Last week, the DDA approved a $27,750 agreement with Sky Design to develop the master plan, which will include designing city entry identifcation signs with location plans; indicidual street signs identified by districts within the city; and design and location plans for information kiosks.

With a goal to “extend and enhance the branding of the city established within the Town Center Master Plan,” the plan will also include coordination with partner organizations such as the community garden organizers and Snellville Tourism and Trade.

Using the same Atlanta firm responsible for branding and signage campaigns in Lawrenceville and Norcross, the design phase of the project will last about three months, a press release said.

A committee will help determine the look of the signs. DDA Chairman Buddy Scott said that the look will “likely meld” the current city logos and emblems.

“We want to create a sense of place,” Scott said. “The goal is if you turn your head, you will see the brand mark of the city. You will know you’re in the city.”

As for the city’s current monument, erected in the late 1980s, Arrington said, “that will probably change, the physical sign, but the slogan will stay the same. … There’s going to be an upgrade to it of some type.”