Kim Wholley, left, and Tiffany Ward, right, pose for a photo at the entrance to their Mall of Georgia fab’rik store. (Staff Photo: Deanna Allen)
BUFORD — Tiffany Ward and Kim Wholley opened their first fab’rik boutique at Suwanee Town Center Park on Oct. 24, 2013. They opened their second location at Mall of Georgia in Buford on April 3.
“It’s kind of like giving birth to a child,” Ward said. “You’ll remember the date.”
Friends and neighbors for about 10 years — and now business partners — the Suwanee residents are franchisees of the two fab’rik (pronounced fabric) locations, which offer a variety of women’s clothing and accessories all priced at $100 or less, with the exception of the brand’s designer denim collection.
For Wholley, the dream of opening a clothing boutique was a long time in the making.
“It kind of took me five years to get in the situation to make the stuff to do it,” she said. “I’ve always just loved clothing and fab’rik gives you the option to make the dream (of opening a clothing boutique) come true.”
When Ward made Wholley an offer to go in together on the Suwanee location, that dream started to become reality and it took a fast track.
“The Suwanee Town Park location seemed to me to be a great location. It just happened that one store was moving locations within the park to a bigger location,” Ward said. “The timing was just amazing to find something open.”
The duo then had a small window of time to get their boutique ready to launch.
“It was crazy,” Ward said. “We lived and breathed fab’rik. It was at all hours. It didn’t matter if it was at midnight, we were responding to emails, but it’s been worth it.”
The time and effort paid off.
“It was exciting because it was our first one and there was a huge sense of accomplishment and we had so much community support from everyone so the turnout was so amazing,” Wholley said. “It’s just such a feeling of gratitude.”
The Suwanee location, Wholley said, is more of a community-based business that draws moms. The Buford boutique draws more browsers in the mall setting.
“It feels like different kids,” Ward said. “You love them all the same but they’re so different. I feel that way with both the stores.”
The duo are interested in opening up two more fab’rik locations in Gwinnett but aren’t in any hurry.
“If the right location comes along, we’ll see,” Ward said, adding, “The saying, ‘If you love what you do you’ll never work another day in your life,’ applies.”