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Cops: Man used Instagram to lure rape, assault victim to Norcross hotel

Howard Lee Jr.

Howard Lee Jr.

NORCROSS — Authorities believe Howard Lee Jr. — an aspiring rapper using the name Big Goldie — used social media and false promises to lure a young woman to a Norcross hotel room before raping and beating her.

According to Norcross police spokesman Lt. Bill Grogan, Lee met a 22-year-old Riverdale woman at a DeKalb County club early Saturday after she responded to a post on his Instagram page. The advertisement reportedly asked for women who wanted to be photographed for a magazine.

After meeting at the club, the woman followed Lee to the Garden Plaza hotel on Peachtree Industrial Boulevard in Norcross. She was then raped and assaulted, Grogan said.

“The victim sustained multiple facial fractures and other contusions requiring extensive surgery,” Grogan said.

With the help of what Grogan called “FBI intel analysts,” Norcross police identified Lee as the suspect.

Authorities detained Lee at his Lawrenceville home Saturday night. The 32-year-old reportedly hid in a closet in an attempt to avoid capture.

Lee was charged with rape, aggravated battery and false imprisonment. Jail records show he is being held at the Gwinnett County jail without bond.

Lee’s Instagram page features posts of himself in hip-hop videos, photos of scantily clad women and images of famous rappers holding copies of Probe, “America’s Urban Life Magazine.” It was unclear Tuesday if he had any actual connection to the magazine.

Jail records list Lee’s employer as “Cocaine City.”

Grogan said Lee had recently moved to Gwinnett from Asbury Park, N.J, where he was wanted for violation of probation. Lee also had an active warrant out of Columbus charging him with simple assault.

“Norcross detectives are continuing their investigation,” Grogan said, “and are in contact with the Asbury Park Police Department in reference to any possibly similar incidents Howard Lee Jr. may have been involved in there.”