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Suwanee celebrating new logo during upcoming festival

The city of Suwanee adopted a new logo this summer and will officially celebrate the logo’s launch during Suwanee Day on Saturday, Sept. 21. (Special photo)

The city of Suwanee adopted a new logo this summer and will officially celebrate the logo’s launch during Suwanee Day on Saturday, Sept. 21. (Special photo)

SUWANEE — The city of Suwanee adopted a new logo in July and will officially celebrate that logo’s launch during Suwanee Day on Saturday, Sept. 21.

Those who attend the annual event can look for branded giveaways and purchase T-shirts bearing the new logo.

“Suwanee is an uncommon city,” the logo’s designer, Hein van der Heijden, said. “Its residents have fun living there and there’s a lot going on. I wanted the community’s logo to reflect that. I used a mix of lowercase and uppercase letters and dropped the capital S in the logo’s word art to help suggest the community’s originality and playfulness. The graphic offers a bird’s-eye view of Suwanee, bubbling with color, activities and energy.”

The new logo replaces one used since the late ’90s.

“Suwanee has changed a lot since 1998,” Public Information Officer Lynne DeWilde said. “We felt that the lamp post no longer offered an accurate representation of our dynamic community. Our goal was to create a logo that is more unique and remarkable, that better represents Suwanee’s personality today, and that indicates that our community is focused on the future.”

For more information on Suwanee Day, visit www.suwaneeday.com.