Why do we like Chick-fil-A, and companies that operate like them, so much? It’s about the basics: high quality and decency. Let me explain.
During lunch time, people would rather wait to order lunch from Chick-fil-a than to go to a restaurant next door with no lines. Why?
It isn’t just about the many wholesome selections offered on the menu because the original chicken sandwich seems to be the most ordered item. So let’s be honest, a fried piece of chicken is not healthy no matter if it is white meat or dark meat.
So why do people gravitate toward Chick-fil-A? I have a theory.
The managers focus on the basics — high quality in their products and services: the best ingredients for the food, the cleanliness and inviting atmosphere of the restaurant, and the fast, friendly service of the employees.
Making products and servicing customers are done by people. Understanding this, the management of Chick-fil-A concentrate on their employees — training them the core values of respectfulness, trustworthy, and enthusiasm just to name a few. And truth be told, high quality people make high quality products and provide high quality services.
It is plausible that we go to Chick-fil-A because the employees display the decorum and politeness that we value, the “please” and “thank you,” and we feel happy to be in a place where goodness exists. It is just so delightful to hear “my pleasure” from a smiley, friendly person behind the counter.
The other day my teenage daughter told me that a boy in her class made fun of her for saying thank you to the teacher when her homework paper was passed back. He mocked her: “Ooh, see how polite she is.” I asked her how she felt about it. She said matter-of-factly, “Kids are just not nice; it’s normal.”
Really? Normal? Another time after swim practice, I overheard her thanking her coach for teaching her. The girl walking beside her indignantly said, “You don’t have to thank him, it’s his job.” Woeful.
Are kids not taught to be appreciative and grateful or do they just need to be reminded? I’m very proud of my daughter for being decent, and I hope she will not succumb to the peer pressure of incivility.
Businesses like Chick-fil-A promote goodness and we like it. Let’s reinforce our desire of decency and impart the virtue to our children by modeling it and taking them to places where it exists.
Fred Astaire once quoted, “The hardest job kids face today is learning good manners without seeing any.” Don’t let this be true. We demand high quality products and services; how about high quality people as well?
Van Marosek lives in Lawrenceville with her family. Email her at Jimvanny@gmail.com.