OUR VIEW: Pink paper emphasizes need for early detection

2013 'Read Pink' Edition

2013 'Read Pink' Edition

Now in its fifth year, our “Read Pink” campaign has become a Daily Post tradition. Our goal is to raise awarness in the fight against breast cancer, and our hope is changing the color of today’s paper (and our website at www.gwinnettdailypost.com) will help us do that by catching your attention as we begin Breast Cancer Awareness Month.

Breast cancer is the second leading cause of cancer death in women, behind only lung cancer. According to the American Cancer Society, about 1 in 8 women (or 12 percent) will develop breast cancer in their lifetime. The key is detecting it early, which leads to a 98 percent survival rate.

Early detection requires routine check ups, which some people are better at scheduling than others. Our hope is that today’s pink edition and the stories it contains about breast cancer survivors will serve as a reminder for women to get checked out. And it won’t hurt our feelings if spouses, children and other loved ones are inspired by today’s edition to help with those reminders.

The “Read Pink” campaign also raises money for the fight in addition to raising awareness. Each year a portion of the proceeds from the “Read Pink” edition is donated to a charity that fights cancer. This year’s donation will go to the Gwinnett Medical Center Foundation.

According to the American Cancer Society, there are more than 2.8 million breast cancer survivors in the United States. With today’s special paper we hope to add to that number by reminding everyone of the importance of early detection and the need to “think pink.”

The unsigned editorials reflect the opinion of the Gwinnett Daily Post. Columns, letters to the editor and cartoons reflect the opinions of the individuals who penned them. It is the policy of the Gwinnett Daily Post to correct all errors of fact.