For subscribers in the Duluth and Suwanee areas, today's Daily Post comes with a new publication produced by a Korean newspaper.
The KHerald, a weekly newspaper targeted to second-generation Koreans living here, is written in English and covers Korean and Korean-American news, culture, food, entertainment, community and business information.
After weeks of discussion, J.K. Murphy, vice president of the Daily Post's parent company, and Kook Jin, Lee, publisher of the Chosun Daily News, parent company of the KHerald, signed an agreement establishing the unique distribution alliance.
"The benefits work both ways. By including the KHerald in the Post, the Korean community has another reason to pick up our product. Also, the publication will expose our readers to the Korean community and culture," Murphy said.
Kook Jin, Lee said beyond the business advantages, he hopes to bring the American and Korean peoples closer.
"To date, I have been seeking the best way Korean culture and news and businesses can be exposed to the second generation of Korean-Americans and the English-speaking community. The joint venture with Gwinnett Daily Post, the superb local news press, should serve this purpose, tiding over language barriers. This is a great opportunity to help bridge the gap on a cultural basis and boost economy of business owners, bringing more understanding in Gwinnett," Kook said.
The KHerald will be sent to about 20,000 Gwinnett Daily Post Sunday subscribers in the Duluth ZIP codes of 30096 and 30097 and the Suwanee ZIP code of 30024. Additionally, the KHerald will be distributed in 6,000 copies of the Chosun Daily News. Today's issue carries stories ranging from Korean barbecue to banking in Atlanta to South Korean pop star Psy, famous for "Gangnam Style."
"We are all aware of the shifting demographics in Gwinnett County and this collaboration with Chosun is a big step in making our product more relevant for a diversifying population," Murphy said. "Duluth is recognized as the center of the Korean community of Atlanta. By distributing through the Sunday Post in Duluth and Suwanee, the KHerald will reach a large segment of that community."
The alliance employs a unique revenue share of subscription and advertising dollars between the two papers.
KHerald is published by the Duluth-based Chosun Daily News, which was founded in 2003. It is part of the Korean Southeast News group. Chosun Daily News publishes in the Korean language and offers local news, business, real estate, education and immigration coverage, along with Korean national news, sports and entertainment six days a week.
The Daily Post publishes five days a week with 60,000 daily circulation and 104,000 on Sunday. It is the second-largest circulation paper in Georgia.