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Dating site offers Sugar Hill $3.75M to change name

File Photo Promoters of Sugardaddie.com have tried to convince Sugar Hill officials to change the city's name as a promotional tool.

File Photo Promoters of Sugardaddie.com have tried to convince Sugar Hill officials to change the city's name as a promotional tool.

SUGAR HILL -- The city of Sugar Hill will celebrate its 75th anniversary next year. But that doesn't mean it is ready to be anybody's sugar daddy.

It may have been all in good fun, but Mayor Gary Pirkle couldn't help but be a little insulted by the $3.75 million offer to rename his city SugarDaddie.com as a publicity stunt for a dating website.

Why would his northern Gwinnett town accept that paltry sum when Sugar Land, Texas was offered nearly $5 million?

"We talked about lifting our profile a little bit, but I don't think anybody thought it would happen this way," Pirkle said of the gag, which spread quickly after reaching his inbox Sunday. "I don't think they're serious."

Pirkle is usually quite stoic and reserved when it comes to matters of the town of 18,522, according to the 2010 Census figures. But on Monday he sent a tongue-in-cheek counter-offer: the city will name the Sugar Daddy as its official candy bar for $2 million.

"What else can you do?" he said of the offer. "I wouldn't consider it newsworthy. I would consider it more of a publicity stunt."

In a press release, the company's spokesman Darren Shuster tried to play on the city's reputation for thriftiness, saying the offer represented 20 percent of the city's annual budget.

The deal would be contingent on the city renaming its E.E. Robinson Park to SugarDaddie.com Park, renaming the city golf course the SugarDaddie Greens and putting a statue of Hugh Hefner or "another public figure that best represents the sugar daddy lifestyle" near the new City Hall.

"We are very serious about branding the city and giving birth to the first dating site-sponsored city in America," Steven Pasternack, CEO of Sugardaddie.com, said in a press release. "We thought it would be a great way to get the word out about our 10-year anniversary, and to be a permanent part of the rich history of the Greater Atlanta area. After an exhaustive search through cities ranging from Sugar Creek, Missouri to Sugar City, Idaho to Sugar Land, Texas, to Sugar House, Salt Lake City, Sugar Hill, Ga. represents what we've been looking for in our search -- it happens to be the right size, level of affluence, and, of course, the right name."

Shuster said he planned to be at City Hall Thursday to discuss the offer, but Pirkle wasn't too enthused.

"No disrespect to the fine people of Texas but we feel we are certainly their equal," he wrote in an email. "I would hate for you to spend your money on a plane ticket from L.A. just to present an offer below market value."

Pasternack, though, said he would not end his search if the offer is rejected.

"If we can't get a favorable outcome with the folks in Sugar Hill, GA we're looking into other cities like Sugar City, Colorado and others," Pasternack said in the release. "We are hell bent on creating the first dating site-sponsored city in America."

Comments

ACC12_SEC13Booster 1 year, 9 months ago

{{Pasternack, though, said he would not end his search if the offer is rejected.... ..."If we can't get a favorable outcome with the folks in Sugar Hill, GA we're looking into other cities like Sugar City, Colorado and others," Pasternack said in the release. "We are hell bent on creating the first dating site-sponsored city in America."}}

...Yes, it seems that sugardaddie.com most certainly is "hell-bent" on creating the first dating site-sponsored city in America (with an emphasis on "HELL").

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NewsReader 1 year, 9 months ago

This is monumentally stupid and isn't worth the dignity of a response, let alone a story.

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Say_that_again 1 year, 9 months ago

And he gets what he really wants - and gets that publicity for free!

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R 1 year, 9 months ago

Don't be insulted Mayor, just take the money and pass a resolution for an AKA of Sugardaddie-lite, then you only have to support 3 services...

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trooper59 1 year, 9 months ago

It was nice of the mayor to save them that $3.75million by putting out a press release on it.

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FordGalaxy 1 year, 9 months ago

I tohught the only people in Georgia who could try to force something/somewhere to change it's name was Lake Lanier Islands Resort?

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LilburnsFuture 1 year, 9 months ago

Call his bluff, say sure you can LEASE the name for 50 percent and a 4 year deal.

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Coolray 1 year, 9 months ago

He should have approached the white elephant "Coolray" field about renaming it Fantasy Land. At least we wouldn't be stuck with this monument to corruption Gwinnnettstyle.

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kthomas 1 year, 9 months ago

If the offer was to rename the city 'Gary Pirkle' I bet he would have jumped. Just like he did a few years back when the Garner family sold their land to the city to build a park. The original agreement was to name the park after the family. But along the way the city reneged and instead named it after, you guessed it, the sitting mayor. Don't get me wrong, its a very nice park and the city did a great job in building it. But the name is just wrong. And do not believe the stories that Pirkle did not agree with the motion to name it after himself, or that the business was done while he was away. The council meeting notes from 5-14-07 tell exactly how it went down. (see http://cityofsugarhill.com/content/62/141/208/4989.aspx)

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