Get out your crying towel -- Maxie Price has passed away.
Maxie Price Sr., the energetic car dealer often seen with his "crying towel" in humorous commercials alongside characters who wondered "Where's Loganville?", passed away Sunday. His wife Margaret by his side, the 77-year-old Snellville resident took his final breath at their beach home in St. Augustine, Fla.
Born in Fairfax, Ala., Price attended Georgia State University before beginning his namesake Chevrolet dealership in Loganville more than 30 years ago. Now considered one of the largest dealers in the country, Price helped put Maxie Price Chevrolet on the map with entertaining commercials in the 1990s, asking potential customers to "Hand me a crying towel" while they asked, "Where's Loganville?"
Price enjoyed traveling and cheering for the Atlanta Falcons, a team for which he was an original season ticket holder.
He is survived by his wife, four children and 13 grandchildren.
The family will receive friends between 5 and 8 p.m. Friday at the Tom M. Wages Funeral Home's Snellville location at 3705 U.S. Highway 78. Funeral services will be held Saturday at 2 p.m. at the same location. Reverend J.B. Reese Jr. will officiate.
A private family entombment will follow.
Condolences may be sent or viewed at wagesfuneralhome.com.