"Coworking" concept comes to Lawrenceville Square

LAWRENCEVILLE -- For years, officials have hoped a mixed-use building in Lawrenceville would help spur the county seat.

Now, with its opening as a new collaborative meeting space, it is expected to become a center for entrepreneurs.

On Tuesday, officials welcomed NovoLogic to the Cornerstone property, located at 279 W. Crogan St. in the historic downtown area of Lawrenceville.

The newly dubbed Cornerstone at NovoLogic is expected to create five to 10 jobs and bring $600,000 in capital investment into the community by expanding to incorporate coworking into the facility.

"This new space will provide the opportunity for NovoLogic to expand, and for entrepreneurs to gain access to the relationships, opportunities and resources vital to their success," said Burke Allen, CEO and founder of NovoLogic Inc. "We are excited to be located in Gwinnett County and the heart of the city of Lawrenceville -- a vibrant location to launch a new phase of our business and reach new markets."

The space -- an "anchor tenant" to the development, which has townhomes and condos as well -- is designed to provide an alternative to teleworking or leasing an office, allowing individuals and small teams to work in an open, collaborative space.

"We are pleased to welcome Cornerstone at NovoLogic to Gwinnett County and consider them a valuable addition to our community. This coworking space will enable startups and entrepreneurs to gain a competitive edge in a community that supports and promotes opportunities for small businesses," Chairwoman Charlotte Nash said.

A growing trend nationwide, coworking allows individuals and small teams to work in an open, collaborative space, while providing an alternative to teleworking or leasing an office. Cornerstone is also designed to act as a platform for networking with other local business owners. With more than 1,000 coworking locations worldwide, Gwinnett boasts four locations in the Duluth, Lawrenceville, and Norcross areas.

Membership for Cornerstone clients provides access to high-tech meeting spaces, free technical support and a cafe area.

"Coworking has become a vital part of the entrepreneur ecosystem in any community, offering flexible and convenient work space amongst a community of professionals from a variety of industries," said Mark Farmer, director of Entrepreneurship for Gwinnett Chamber Economic Development and Partnership Gwinnett. "We're fortunate to have the Cornerstone team in Gwinnett, and I anticipate collaborating with them in the future."