Thursday, September 6, 2012
© Copyright 2013
Gwinnett Daily Post
SANTA MONICA, Calif. (AP) -- Amazon.com is expected to update its Kindle Fire tablet computer on Thursday.
It will be an effort to take a larger share of a tablet computer market dominated by Apple's iPad. It could help Amazon.com Inc. boost sales of digital goods such as e-books and movies.
The announcement at a former airplane hangar in Santa Monica, Calif., will feature CEO Jeff Bezos. He announced the first Kindle Fire in New York less than a year ago. The price tag was $199, about half the price of the cheapest iPad now available.
Amazon has pursued the strategy of selling lower-priced tablets at razor-thin, if any, profit margins in order to boost sales of digital items from its online store. The Kindle Fire has a smaller screen than the iPad.
More like this story
- Apple reveals new iPad Mini ( October 23, 2012 )
- Apple unveils new iPad with sharper screen ( March 7, 2012 )
- US sues Apple, publishers over electronic books ( April 11, 2012 )
- Apple's market clout likely to draw more scrutiny ( March 12, 2012 )
- Apple fans snap up new iPad on 1st day ( March 16, 2012 )
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