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A 7th advertiser pulls out of Limbaugh's show

FILE - In this Jan. 13, 2009 file photo, conservative talk show host Rush Limbaugh talks with guests in the East Room of the White House in Washington. Limbaugh apologized Saturday, March 3, 2012, to a Georgetown University law student he had branded a "slut" and "prostitute" after fellow Republicans as well as Democrats criticized him and several advertisers left his program. The student, Sandra Fluke, had testified to congressional Democrats in support of their national health care policy that would compel her college to offer health plans that cover her birth control. (AP Photo/Ron Edmonds, File)

FILE - In this Jan. 13, 2009 file photo, conservative talk show host Rush Limbaugh talks with guests in the East Room of the White House in Washington. Limbaugh apologized Saturday, March 3, 2012, to a Georgetown University law student he had branded a "slut" and "prostitute" after fellow Republicans as well as Democrats criticized him and several advertisers left his program. The student, Sandra Fluke, had testified to congressional Democrats in support of their national health care policy that would compel her college to offer health plans that cover her birth control. (AP Photo/Ron Edmonds, File)

NEW YORK (AP) A flower company is the seventh advertiser to pull its ads from conservative talk show host Rush Limbaugh's radio program in reaction to his derogatory comments about a law student who testified about birth control policy.ProFlowers said Sunday on its Facebook page that it has suspended advertising on Limbaugh's program because his comments about Georgetown University student Sandra Fluke "went beyond political discourse to a personal attack and do not reflect our values as a company."

The six other advertisers that say they have pulled ads from his show are mortgage lender Quicken Loans, mattress retailers Sleep Train and Sleep Number, software maker Citrix Systems Inc., online data backup service provider Carbonite and online legal document services company LegalZoom.

ProFlowers had said on Twitter that posts it received about Limbaugh's remarks affected its advertising strategy. ProFlowers is an online flower delivery service.

Limbaugh called the 30-year-old Fluke a "slut" and "prostitute" last week after she testified to congressional Democrats in support of national health care policies that would compel employers and other organizations, including her university, to offer group health insurance that covers birth control for women.

He apologized to Fluke on Saturday after being criticized by Republican and Democratic politicians and after several advertisers left the show.

Clear Channel's Premiere Radio Networks Inc. hosts Limbaugh's program, one of the country's most popular talk radio shows. The company is supporting Limbaugh, whose on-air contract with Premiere runs through 2016.

"The contraception debate is one that sparks strong emotion and opinions on both sides of the issue," Premiere Networks said in a statement emailed Sunday by spokeswoman Rachel Nelson. "We respect the right of Mr. Limbaugh, as well as the rights of those who disagree with him, to express those opinions."

Clear Channel Media and Entertainment operates more than 850 radio stations in the U.S., and Premiere says it's the largest radio content provider in the country, syndicating programs to more than 5,000 affiliate stations.

When asked which companies or organizations were the largest advertisers on Limbaugh's show, Nelson said that that information was "proprietary." Nelson didn't immediately respond Sunday to questions about how much revenue the company will lose with the advertiser defections or how much revenue Limbaugh's show brings in.

Clear Channel's parent company was taken private in 2008 by private equity firms Thomas H. Lee Partners and Bain Capital.

Comments

kevin 2 years, 1 month ago

it is funny how the media portrays a conservation loud mouth vs a Liberal loud mouth. No one calls down the liberal loud mouth for anything. BAck in my days, if a girl was on birth control, everyone stayed away from her because she was considered a ****. Funny how the morality of liberals has changed over 30 yrs.

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BuzzG 2 years, 1 month ago

Why would anyone who can't handle controversy advertise on Rush's show? Rush does not avoid controversy, he relishes in it. If you can't stand the heat, get out of the kitchen. I'll bet this episode attracts more listeners to Rush's program and, hence, new advertisers.
This article is very misleading, which is not unusual from the AP. They are trying to convince people that this is about contraception. No, it is about a crushing Democratic party controlled government which can force anyone to do anything. This is dictatorial government, not the freedom that our founding fathers had in mind when they wrote the constitution.

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A_Gwinnetian 2 years, 1 month ago

Waits for Bill Maher to apologize to Sarah Palin for calling her horrible names, for insulting her sweet little baby. What? He hasn't? Well then....who are his sponsors?

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