DULUTH -- Despite the other big soda company being headquartered 30 miles away, the Gwinnett Center has signed a partnership with Pepsi Beverages Company, making it the exclusive non-alcoholic beverage partner for the Duluth facility.
Terms of the agreement were not disclosed, but Pepsi will provide soft drinks, water, sports drinks, teas, juices and other beverages to the center's campus, which includes the Arena at Gwinnett Center.
"Annually, we attract over 1 million visitors to our facilities and we are very pleased that Pepsi has chosen to partner with us to provide top-notch products for our guests," said Preston Williams, CEO of the Gwinnett Convention and Visitors Bureau. "The variety and quality of PepsiCo's beverage portfolio will enhance the time spent attending our concerts, sporting events, trade shows, banquets, performances, and other events."
According to a press release, the partnership allows Pepsi to promote its products via the center's media outlets.
"It is a privilege to join Gwinnett Center in this partnership," said Skip Vaughan, vice president and general manager of the beverage company's Georgia market unit. "Gwinnett Center plays an important part in our local community and our partnership directly aligns with PepsiCo's Performance with Purpose commitment to deliver sustainable growth while supporting and investing in areas where we work and do business."
The partnership, officials said, is beneficial to both the Gwinnett Center and Pepsi
"From the beginning of this process, the Pepsi staff has been up front and honest with us concerning their needs and ours," said Joseph Dennis, general manager of the center. "We have worked to ensure that this partnership is beneficial to both parties, and our new partnership will offer unique marketing, promotional and programming opportunities. We look forward to extending these benefits to the patrons and fans of Gwinnett Center."