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Pepsi partners with Gwinnett Center

DULUTH -- Despite the other big soda company being headquartered 30 miles away, the Gwinnett Center has signed a partnership with Pepsi Beverages Company, making it the exclusive non-alcoholic beverage partner for the Duluth facility.

Terms of the agreement were not disclosed, but Pepsi will provide soft drinks, water, sports drinks, teas, juices and other beverages to the center's campus, which includes the Arena at Gwinnett Center.

"Annually, we attract over 1 million visitors to our facilities and we are very pleased that Pepsi has chosen to partner with us to provide top-notch products for our guests," said Preston Williams, CEO of the Gwinnett Convention and Visitors Bureau. "The variety and quality of PepsiCo's beverage portfolio will enhance the time spent attending our concerts, sporting events, trade shows, banquets, performances, and other events."

According to a press release, the partnership allows Pepsi to promote its products via the center's media outlets.

"It is a privilege to join Gwinnett Center in this partnership," said Skip Vaughan, vice president and general manager of the beverage company's Georgia market unit. "Gwinnett Center plays an important part in our local community and our partnership directly aligns with PepsiCo's Performance with Purpose commitment to deliver sustainable growth while supporting and investing in areas where we work and do business."

The partnership, officials said, is beneficial to both the Gwinnett Center and Pepsi

"From the beginning of this process, the Pepsi staff has been up front and honest with us concerning their needs and ours," said Joseph Dennis, general manager of the center. "We have worked to ensure that this partnership is beneficial to both parties, and our new partnership will offer unique marketing, promotional and programming opportunities. We look forward to extending these benefits to the patrons and fans of Gwinnett Center."

Comments

nursequimby 2 years, 3 months ago

Pepsi??? Are they kidding??? We are in the deep south!!! It's Coke or nothing at all!!! Bad move!!!

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DuluthRexall 2 years, 3 months ago

Just ask Vanderbilt University how their Pepsi exclusive contract went over around 2002. Coca then moved to become the sponsor of the entire athletic dept. Hmm I wonder if We'll see Coke sponsoring all athletic events there soon... http://nashvillepost.com/news/2002/8/12/vandy_athletics_switching_drink_concessions_to_coke_from_pepsi

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Zach101man 2 years, 3 months ago

Horrible Idea, this makes me want to avoid the arena and im a gwinnett born and raise native. I really speechless that they would even consider pepsi. The deal should be broken and person that made the decision should be fired. Are greater returns on sells really better when less product would be sold? No, not when you will piss plenty of people off for not having coke. I am one of those people that will not compromise at all

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economist 2 years, 3 months ago

Wow!! Preston Williams has lost his mind! What a STUPID move. I'll still go to the arena, but I won't buy a drink....I'll just smuggle my own Coke products in. Pepsi just doesn't taste near as good, and if I am going to have to pay those prices, I at least want a drink that doesn't taste like crap!

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Mack711 2 years, 3 months ago

How dare them bring this product into the Arena. This is Coke Country! Hope they lose their shirt on this one. Will not be buying anything from them at any events. Stop going into Arby's because of the switch to thiis copy cat drink. Pepsi does not qualify as a drink.

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dman 2 years, 3 months ago

There is nothing better than a GOOD COLD Diet Mountain Dew! PepsiCo probably offered a better deal on their products. If COKE couldn't match it, then it is their loss. Don't you go to the Arena to see the event? Drinks and Food are just an extra. If you don't want anything, then don't buy it.

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NewsReader 2 years, 3 months ago

What do you mean "...terms of the agreement were not disclosed..."? Is this not a public facility provided for with public funds? We the people have every right and expectation to see the terms of this agreement with Pepsi. If it's all legit, then fine. Why all the secrecy?

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jack 2 years, 3 months ago

It is an outrage RC Cola was not considered!!

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Mack711 2 years, 3 months ago

Yes an RC Cola and a MOON PIE!!!!!!

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braves11 2 years, 3 months ago

I am actually happy to see change coming to Atlanta! I have a small gas station and Coke have always been rude and conseited!! As long as they have Dr Pepper or Mtn Dew, I am happy.

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ssilover1 2 years, 3 months ago

Not a good move in Coke country. This is a culturally insensitive decision that will have economic repercussions. OOOk...Mr. Williams, You goofed BIG.

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rockyD 2 years, 3 months ago

Remember it was Coke that didn't like its own taste and tried to change it once. Pepsi & Mountain Dew are much better anyway.

For the culturally sensitive, most people who live here aren't from here anyway. So get over it and sneak your own drinks into the next Billy Ray Cyrus concert.

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DeeinLoganville 2 years, 3 months ago

YESSSS! Finally someplace I can actually get a Pepsi! I'm here to tell you I LOVE Pepsi and am not afraid to let Atlanta know it! Way to go, Gwinnett Center! Can't wait to go to an event there!

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