Photo: Keith Farner Brian Weiss opened Support Marketing Group in June to help businesses find new leads and prospects to grow their business.
-- Open since: 2011
-- Owner: Brian Weiss
-- Phone: 678-577-2535
-- Web site: supportmarketinggrp.comSUWANEE -- Brian Weiss calls himself an expert on helping companies manage and create new sales opportunities.
Weiss opened Support Marketing Group in June after 15 years in sales. Weiss did it because he said most business owners are passionate about their product, but don't like to prospect or cold call for new leads. Weiss said his company adds at least three clients each month, and will "forever be hiring." Support Marketing Group has six employees, but Weiss expects to add at least three employees each year.
"They just don't like calling a stranger out of the blue, starting a conversation and developing a rapport," he said of his clients.
One mentality some sales people have is the more they work their way up in a company, and develop a client base, the less they would need to cold call. But Weiss said those people are most capable of prospecting.
"I saw this gap where a company like Support Marketing Group could provide real value," Weiss said.
Weiss has a marketing degree from Auburn University, and worked as a golf pro for seven years. After he got out of the golf profession, he worked in real estate, inside sales, and marketing.
Support Marketing Group uses drip marketing, which is a strategy that sends, or "drips," a pre-written set of messages to customers.
Weiss said a lot of people struggle to clearly create a strategy, to execute a process as a part of selling.
Weiss said his team includes people who are comfortable talking to upper-level executives, yet excited to get on the phone for an initial introduction. It's an enthusiastic group of people that want to tell your story, he said.
Weiss said his company helps formulate the message that's portrayed to potential clients, and who those clients are.
To send that message, Weiss said he uses social media, e-mail newsletters and video. The goal is to make a prospect a customer for his clients.
"It's something that I can remain passionate about," he said. "There will never be a day where I have trouble going to work. There will never be a day where I have trouble following up on these leads to see how I can help a company. I can't wait to make a new relationship or meet a client."
Weiss is working on a voice-over IP system where his employees could work from home, so as his company grows, he doesn't necessarily have to have office space for all of the employees.
"It's got a real good chance of doing something cool," he said.
Long-term goals he sees are clients who work with government contracts and non-profit organization.
"We have a dynamic team capable of helping virtually any company," he said. "It's a matter of who are they targeting. What's the best way to approach them, and are we a good fit to go do that for them."