As of Saturday, October 1, 2011
© Copyright 2014
Gwinnett Daily Post
This is our third year coloring the paper pink on Oct. 1, our way of bringing attention to the need for check-ups and early detection. The National Cancer Institute says breast cancer affects 1 in 8 women, but that the five-year survival rate for the disease is 98 percent when detected early. It's our hope that today's paper serves as a reminder to our readers to get checked out.
In addition to promoting awareness, the Daily Post is inviting advertisers and subscribers to join the fight. We will donate half of every subscription purchased as part of our "Read Pink" campaign and a portion of advertising proceeds from today's paper will also be donated.
In previous years, donations of $5,000 or more have been made to The Sport of Giving and the American Cancer Society. This year, the proceeds will go to the Gwinnett Medical Center Foundation.
Among the stories you'll read today is one about the grand opening of the Gwinnett Breast Center at the Gwinnett Medical Center on Tuesday, along with a look at several local breast cancer survivors describing their cancer fights in their own words. There is accompanying video from those survivors available on our website.
We hope that their stories provide a poignant reminder of the importance of early detection.