After a season in which the Gwinnett Braves’ average attendance dipped below 50 percent of Coolray Field’s capacity and placed the team in second-to-last in average across the International League, the Class AAA baseball team took two days to announce an increased promotions calendar.
The G-Braves concluded that announcement Wednesday with a list of their planned giveaways, theme nights and celebrity appearances.
“The thing that we’ve been able to do this year versus last year is we’ve had the entire, what we call, our offseason planning and preparing for the 2011 season,” said Gwinnett Braves second-year general manager North Johnson. “Last year, I was just trying to get caught up to what was already in place. Last year was my learning curve. This year is the first real year where we are going to be able to roll out everything the way I want to do it.”
• Who: Gwinnett Braves vs. Durham Bulls
• When: 7 p.m. April 7
• Where: Coolray Field
• Tickets: Information is available at www.gwinnettbraves.com
Opening weekend alone includes a T-shirt giveaway to the first 2,000 fans on April 7, opening night, an appearance by WWE hall of famer Jerry “The King” Lawler April 8, a return of the Cowboy Monkey Rodeo on April 9 and a Golf Expo on April 11.
Overall there will be 19 theme nights, including College Night, Friday the 13th Night, Harry Potter Night and Superhero Night that includes an appearance by Captain America.
Other giveaway include a Freddie Freeman bobblehead on June 4, Coolray Field replica on June 18 and red, white and blue thundersticks on July 4.
The G-Braves home season begins April 7 against the Durham Bulls at 7 p.m. For a complete list of theme nights and giveaways visit www.gwinnettbraves.com.