FILE - In this Nov. 27, 2010, file photo, Oklahoma coach Bob Stoops, left, and Oklahoma State coach Mike Gundy, right, talk before an NCAA college football game in Stillwater, Okla. With 2:51 left in last year's game, the Cowboys trailed 40-38 when Oklahoma got the ball back. Instead of getting a stop, Oklahoma State gave up Landry Jones' 76-yard touchdown pass to James Hanna that put the game away. (AP Photo/Sue Ogrocki, File)
STILLWATER, Okla. -- In more than a century's worth of Bedlam games, the stakes have never been higher for Oklahoma State.
The Cowboys (10-1, 7-1 Big 12) are No. 3, matching their highest ranking ever heading into the annual rivalry game against No. 13 Oklahoma (9-2, 6-2), and they still have an outside chance at getting into the national championship game with an impressive win Saturday night.
At the least, the in-state showdown is a substitute for the Big 12 championship game, which went away when the league shrank to 10 teams this year.
The Sooners will be attempting to win their eighth Big 12 crown, by far the most in the league's 16-year history. Oklahoma State is after its first outright conference title since 1948.
"We know we have a lot at stake and it's going to be a fun challenge down there," Oklahoma cornerback Demontre Hurst said. "Going down there to their place, playing against one of our biggest rivals, going on the road, trying to defend the Big 12 title again, there's a lot going on. It's exciting."
To earn a shot at its first national championship, Oklahoma State will have to put together a strong case against a Sooners team that has won eight straight Bedlam games and is 81-17-7 in the series -- with one of the losses coming by forfeit.
The Cowboys are third in the BCS standings, but must make up the most ground on top-ranked LSU and No. 2 Alabama in the human polls. They're ranked fifth in the coaches and Harris polls, and -- unlike the idle Crimson Tide -- have one last chance to make an impression before ballots are due.
"The way I look at it is that if we go out and play well enough and win the football game, then somebody's going to have to make a decision based on it," OSU coach Mike Gundy said. "And if it's actually going to happen the way it should, that decision's going to be made after we play Oklahoma. So, it really doesn't matter what I say."
It does matter what the Cowboys do.
They bring in the nation's second-rated passing offense, averaging 401.6 yards per game behind quarterback Brandon Weeden and All-American receiver Justin Blackmon. That strength will go up against what has been Oklahoma's weakness, a pass defense that allowed 452 yards through the air in a loss to Texas Tech and 485 yards passing in a loss at Baylor.
The Sooners are determined to prevent that from happening again -- particularly with their own chances to win a conference title and play in a BCS bowl hanging in the balance.
"I do feel like you can play with a chip on your shoulder. You just can't be mad at the world about it," safety Aaron Colvin said. "You still have to understand what you came to do and what the coaches have been telling you all week and just trust your instincts."
"We've learned lessons but, at the same time, we knew what we were doing wrong," he added.