It was such a success last year that we're "blushing" again.
In a repeat performance, the Daily Post will be pink this Friday. It's not because we found some discount paper on sale or that the mill used too much redwood in the mix. We purchased another six tons of colored paper to support and bring attention to the fight against breast cancer.
October is Breast Cancer Awareness month, and we hope our "Read Pink" edition will make you more aware when the paper hits your driveway on the first of next month. And yes, our online product, www.gwinnettdailypost.com, will also be hued that day to commemorate the campaign.
According to the National Cancer Institute:
* Nearly 200,000 women will be diagnosed with breast cancer this year.
* 1 in 8 women will be diagnosed with breast cancer during their lifetime.
* More than 30 percent of women are diagnosed after breast cancer has spread beyond the localized stage.
But here's the good news:
* When breast cancer is detected early, the five-year survival rate is 98 percent.
That's why we hope the pink Post reminds our readers to get checked.
Daily Post readers and advertisers can also join the effort. For those who sign up for an annual subscription as part of our Read Pink campaign, the Daily Post will donate half ($49.50 of $99) of every one-year subscription. Also, a portion of the advertising proceeds from the Oct. 1 pink edition will be contributed.
Last year's inaugural effort allowed us to donate more than $5,000 to the Sport of Giving, a Gwinnett County-based, nonprofit organization dedicated to breast cancer care and prevention.
This year's campaign will benefit the local chapter of the American Cancer Society.
Friday's paper will also include stories of cancer survivors and ways you can support the fight against the disease. So on Friday we ask you to grab your copy and "Read Pink."
For more information and the opportunity to join our campaign, go to our website and click on "Read Pink" link.
J.K. Murphy is the publisher of the Daily Post. E-mail him at email@example.com.