Kroger raises $330K in breast cancer fight

Kroger’s Atlanta Division customers and associates in Georgia, South Carolina, northern Alabama, and eastern Tennessee donated more than $330,000 in September and October to benefit Susan G. Komen for the Cure.

“We are always deeply appreciative of the generosity from our customers and associates, and it is especially gratifying to know even more people joined Kroger’s fight against breast cancer this year,” said Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “We know these funds are much needed to continue our fight against this disease, which will likely affect one out of every eight women.”

Kroger’s Atlanta Division offered several opportunities to give. Its “Giving Hope a Hand” campaign in September and October encouraged customers and associates to purchase specifically marked items to support Susan G. Komen for the Cure. Stores also sold pink ribbon icons for $1 during October.

Kroger also launched a special website, www.sharingcourage.

com, where Kroger associates who have survived breast cancer share personal stories of encouragement. Two Kroger associates and breast cancer survivors — Lula Patterson from Macon and Jeanne Elsasser from Suwanee — are featured on the site and on custom packaging on Freschetta pizzas and Pepsi standees.