Medieval Times wins award for marketing

DULUTH -- Medieval Times Dinner and Tournament has been recognized as a leader in marketing.

Direct Marketing Association awarded the Discover Mills Mall attraction with a coveted South Star Award for 2010.

Medieval Times was chosen from entries received from hundreds of leading Atlanta marketing departments and organizations, this year joining companies including IBM, DataDirect and the marketing firms behind Chick-fil-A, Georgia Lottery and Equifax in this esteemed group of marketing leaders.

This is the first marketing-specific distinction that the dinner attraction has received.

Katrina Stroup serves as marketing and sales manager for Medieval Times.

When asked about her process for developing creative, profitable marketing solutions, Stroup said, "The most successful marketing ideas are those that address a need or solve a problem for a specific audience. In order to drive results, you must first put yourself in the mindset of the person you are trying to reach and determine a strategy that tackles the prospect's challenges."