Rock music will serve as the sound of summer 2010 at this Gwinnett venue.
Wild Bill's of Duluth has created a summer music concert series to specifically showcase local rock bands making their marks on the music scene.
Gogi Randhawa, a guitarist and vocalist for Dear Enemy, which will perform July 31, said his band welcomes the exposure the concert series provides.
"There's so much talent it almost seems like local Atlanta bands don't really get the push that they need," Randhawa said.
Wild Bill's, he said, is different from other venues in the metro area.
"They're always really concerned about a band making a good draw," Randhawa said. "It's always a really cool thing when the venue doesn't sit back and wait for bands to do the work."
"Wild Bill's is definitely centered around music and taking care of the bands," said Demun Jones, a member of the Atlanta-based band Rehab. "Anyone who goes out of their way to help us in our efforts we appreciate it. Our fans appreciate it also."
Rehab will close out the concert series, which kicked off June 10 with the bands Almost Kings and Kadense, followed by Ultradrive, Eleven Standing Still and SidAerial performing July 17.
The remaining lineup of bands includes Dangerous New Machine and Sub Cam performing alongside Dear Enemy on Saturday and Yelawolf, Mother's Mustache and Mastamindz opening the final show for Rehab on Aug. 7.
Jason Gates, production manager for Wild Bill's, said the remaining concerts in the series will be big productions with the bands making the most of the expansive 30-by-60 stage, drum risers and a top-of-the line production staff that manages sound and lighting elements.
"The bands themselves look bigger than life," Gates said.
For Dear Enemy, this means another opportunity to simply be themselves as a band.
"We're definitely not a band that stands there and stares at our shoes," Randhawa said.
"You'll definitely see us super, high energy running across the stage. There won't be a person in the room that will leave bored."