Belk charity sale raises $4.75 million

LAWRENCEVILLE — Belk Inc. announced that its semi-annual Belk Charity Sale raised more than $4.75 million for hundreds of local charities, schools and nonprofit organizations located throughout the company’s 16-state market area.

Combined with the Spring Charity Sale held on May 1, the events generated a total of more than $9.5 million in contributions to participating non-profits.

On Nov. 6, in return for a $5 donation, customers received a ticket admitting them to the Charity Sale that entitled them to merchandise discounts ranging from 20 to 70 percent off on Belk purchases. Customers also received $5 off their first purchase of $5 or more at the event, and Belk cardholders received double Rewards points, and Belk Elite cardholders triple Rewards points, for card purchases.

Participating local charities sold the Charity Sale tickets in advance of the event with all proceeds from each $5 ticket sold retained by the charity.

Belk’s next Charity Sale is slated for April 16