Our view: Daily Post goes pink

Think pink.

That's the goal the Daily Post has for October, Breast Cancer Awareness Month. To spur that goal, the paper will have a decidedly different hue on Thursday, Oct. 1. The Daily Post will be printed on pink paper that day as a way to raise awareness for the disease.

Breast cancer is the leading diagnosed cancer in Gwinnett County and the most commonly diagnosed cancer for women in the United States. In treating breast cancer, early detection is essential. It's the newspaper's goal that the Pink Post will remind our readers to get checked.

Daily Post readers and advertisers can also join the effort. For those who sign up for an annual subscription as part of our Read Pink campaign, the Daily Post will donate half ($49.50 of $99) of every one-year subscription. Also, a portion of the advertising proceeds from the Oct. 1 pink edition will be contributed. For more details, click on "Read Pink" at gwinnettdailypost.com.

These funds will be directed to the Sport of Giving, a Gwinnett County-based, nonprofit organization dedicated to breast cancer care and prevention. Sport of Giving formed in 2001 when a group of neighbors in the Sugarloaf area threw a tennis tournament known as Volley for a Cure to raise money for the fight against breast cancer.

Since that time, the organization has added other sporting events and tournaments - all with the same goal. Sport of Giving's benefactors include Gwinnett Medical Center, the American Cancer Society's Patient Navigator Program, the Georgia Cancer Foundation and the supplying of breast cancer handbooks.

Thursday's paper will also include the stories of breast cancer survivors and ways you can support the fight against the disease. It's our hope that these stories and the Pink Post will help raise awareness for breast cancer.

So Thursday we ask you to grab your copy and "Read Pink."