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New slogan for Duluth

Staff Photo: Deanna Allen. Alisa Williams, left, public information and marketing director for the city of Duluth, and resident George Rhode, right, tape the banner bearing Duluth's new logo and slogan to the amphitheater stage Saturday morning.

Staff Photo: Deanna Allen. Alisa Williams, left, public information and marketing director for the city of Duluth, and resident George Rhode, right, tape the banner bearing Duluth's new logo and slogan to the amphitheater stage Saturday morning.

DULUTH -- Duluth invites you to "Capture the Spirit of Good Living."

That slogan, along with the city's new logo, was unveiled Saturday morning.

Duluth residents gathered at the downtown amphitheater, where city officials had already donned yellow T-shirts bearing the new logo and slogan hidden underneath jackets and button-up shirts before a large banner was revealed and they were able to show them off.

"As the council, we wanted to make sure this sent just the right message about Duluth," Mayor Nancy Harris said. "We even went a step further and went into the community and interviewed hundreds of people to see how they felt about Duluth and what did Duluth mean to them. All that went into the design of this tagline and this logo."

Duluth resident Kay Montgomery said the tagline suits the city.

"I think it captures the spirit of our town," she said. "I like the word spirit in it because we all have a lot of spirit here."

Jeff Cook said he loved the contemporary logo.

"I think it takes us into the next phase of our city," he said, "which I believe is much more contemporary, and the logo reflects just that."

Just up a hill from the amphitheater, before the logo and slogan were unveiled, the new Taylor Park Playground was put to good use just after it officially opened.

Three-year-old Olivia Whitlock hopped down the steps of a water tower-like structure that serves as a train depot and overlooks the train-themed play area on her way to test out other equipment.

Christian West, 20 months old, got some conducting experience behind the wheel of a wooden, stationary model train car. His father, David West, with HDR Engineering Inc., helped take an initial illustration of the park by architect Olivia Mickalonis and create an official design.

The new Taylor Park is an update to the original park built in 1996.

Kathy Marelle, director of Duluth's Parks and Recreation Department, said the park is a key, essential focal point for not only the downtown area but the annual Duluth Fall Festival as well.

"We are extremely proud," she said, "not only because this day has come and it's officially open, but also it was 13 years in the making and it was a true community project with community input and community direction."

The property on which Taylor Park is built was donated to the city by Marietta resident Marylyn Kelley, the granddaughter of the late Duluth residents Hiram and Maude Taylor and niece of Sara Taylor, all of whom lived on the property.

Lifelong Duluth resident Kathryn Willis was involved in the initial park planning more than a decade ago.

"Where we're standing now, this was Marylyn's grandmother and grandfather's house," she said, "and now it's come around to this beautiful, beautiful place. In my wildest dreams I could never have even imagined anything like we have now."