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Our view: The scoop on breast cancer: Check it out

The good news is that breast cancer deaths in the United States have declined an average of two percent each year since 1990. The American Cancer Society reports that about 192,370 American women will be diagnosed with breast cancer this year.

The bad news is that 40,170 will die from it. Many of these deaths are preventable.

Early diagnosis is the key. As with most diseases, when breast cancer is caught early it easier to treat and treatment is more likely to be successful.

Want proof? The survival rate is more than 95 percent for women whose breast cancer is found at an early stage.

The National Cancer Institute encourages women 40 and older to have a mammogram every one to two years. A mammogram is an X-ray of the breast that detects lumps up to two years before they can be felt.

The American Cancer Society recommends women in their 20s and 30s get a clinical breast exam as part of their regular physical exam at least once every three years.

In case you haven't heard, October is Breast Cancer Awareness month. The month was designated as such to remind and encourage women to be examined.

Today, the first day of Breast Cancer Awareness month, your edition of the Daily Post prints on pink paper - another reminder for women to see their doctor.

Readers can join the effort. For those who sign up for an annual subscription to the Post as part of our Read Pink campaign, we'll split the cost and donate half ($49.50 of a $99 one-year subscription ... aw, what the heck, let's just make it an even 50 bucks).

A portion of the proceeds of advertising in today's pink edition will also be contributed.

These funds will be directed to the Sport of Giving, a Gwinnett County-based, nonprofit organization dedicated to breast cancer care and prevention. Sport of Giving formed in 2001 when a group of neighbors in the Sugarloaf area threw a tennis tournament known as Volley for a Cure to raise money for the fight against breast cancer. Since that time, the organization has added other sporting events and tournaments - all with the same goal. Sport of Giving's benefactors include Gwinnett Medical Center, the American Cancer Society's Patient Navigator Program, the Georgia Cancer Foundation and the supplying of breast cancer handbooks.

Also on board the "Read Pink" campaign is the Gwinnett chapter of the American Cancer Society.

If our Read Pink campaign raises a few dollars and encourages a few women to go for an examination, it will have done its job.

Kind of puts a new spin on the old question: What's black and white and pink all over?

That's today's news.