Norcross studio expands

NORCROSS -- A television and film production studio that prides itself on heart-warming programs announced a $4 million expansion Friday expected to create 350 jobs over the next two years.

Bright Ideas Entertainment plans to expand its Norcross facilities by 78,000 square feet and inject $4 million in capital to produce more family friendly television ventures, leaders say.

With proximity to behemoth networks like Turner and CNN, CEO William Anthony Hollins called the expansion "common sense" as opposed to searching other markets.

Several Gwinnett dignitaries attended a ribbon-cutting at the company's Norcross headquarters Friday night.

Charles Banister, Gwinnett County Commission Chairman, called the expansion a testament to the growth of digital entertainment in the region.

"We're very pleased to see them growing in the area," Bannister said.

Bright Eyes joins more than 65 digital entertainment groups in Georgia. Its new television sitcom, My Parents, My Sister & Me launched Saturday morning on WXIA-TV in Atlanta.

Five additional television titles are planned for the next two years.

The company operates a second office in Johannesburg, South Africa. Its Norcross headquarters occupy 1505 Pavillion Place.