Longtime volunteer hired as Norcross' downtown manager

NORCROSS - For years, Tixie Fowler has worked as a volunteer to bring vibrancy to downtown Norcross.

Beginning this month, she will be paid for the job.

Fowler was hired as the city's downtown manager to bring attention to downtown merchants and to create festivities and events to boost business in the historic area.

Folwer, a former president of the Norcross Downtown Merchants Association and member of the Downtown Development Authority, created the city's First Fridays events. There, live music accompanies shoppers as they stroll through the business district, which includes a coffee shop, a Cuban bistro, an Italian eatery, a pottery shop and a British specialty shop.

According to a press release, one of her upcoming promotions is called "Strawberry Stroll," which will be a day where merchants offer fresh strawberries along with strawberry-themed merchandise.

"I will work to make sure there are always fun and exciting activities going on and I will collaborate with the Gwinnett Convention and Visitors Bureau to market downtown," Fowler said. "I like this city because it has a small town feeling where you can know everybody, and you can feel safe here."

A resident of the city for eight years, Fowler has worked as a freelance writer and corporate marketing director. She serves on the city's Architectural Review Board, the Artfest Steering Committee and the Norcross Arts Alliance.

She was also instrumental in helping create a downtown Farmers Market, which kicks off next month.

"Tixie brings significant background, experience and a love for her home city that will be an real asset to the Norcross," City Manager Rudolph Smith said.