Duluth council hires firm to
develop identity brand for city

DULUTH - After reviewing proposals from 22 firms and interviewing four, the Duluth City Council on Monday awarded a contract to GoGo Creative for $41,500 to develop an identity brand for the city.

To be executed in four phases, the branding includes conducting research, creating a slogan for the city, designing a logo and compiling a brand standards guide.

The process involves assessing what the city means to the people who call it home and using that information to communicate the city's essence to others. Input will be sought from residents and businesses.

The findings would be used to create a slogan and logo that identifies the city in a unique and progressive way, to portray the city as a great place to live, work and play, and to relay a strong economic development image.

Councilwoman Marsha Anderson Bomar said the council's decision to hire GoGo Creative was the result of a qualifications-based selection process.

"I'm looking forward to working with them on this project," she said.

The city had advertised requesting proposals for the branding. After reviewing the proposals submitted, four firms were selected for consideration.

Representatives of the four companies including GoGo Creative made presentations to the council and staff during a work session in February. Reference checks also were performed.

Partial funding for the contract is included in the FY 2008 budget, but it will be necessary to allocate additional funds to cover the cost of GoGo Creative's initial services in the FY 2009 budget. Additional phases such as assistance in developing a marketing plan for the city may be added later.

Austin, Texas-based GoGo Creative's clients include the city of San Marcos, Texas; Jardine Foods, and the University of Texas among others.