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Our view: Feeling the power of the Force

The Georgia Force Arena Football League team is returning to Gwinnett, and so, inevitably, are the headline puns that go with having your squad's nickname tie in with the "Star Wars" movie franchise.

While the wordplay in stories and headlines is up to individual taste, the team's move back to the Arena at Gwinnett Center is a good thing for the county. The Force played here in 2003 and 2004, sandwiched between stints at Philips Arena in downtown Atlanta, and the team returns as a much different franchise.

Atlanta Falcons' owner Arthur Blank now owns the two-time Southern Division championship team, which played for the ArenaBowl title in 2005. Former NFL star Doug Plank is head coach, and the Force have won 33 games over the past three seasons, second-best in the league during that span.

Force officials hope that success, combined with the fervent support the team received when it last played here, will translate into a big home-field advantage at the arena. The team is banking on it, having signed a 10-year lease to play in the 11,000-seat venue, which officials think is better suited for the Force than the larger arena at Philips.

It's a good move for the fans, many who already live in Gwinnett, who will benefit from free parking and better prices on seats closer to the action. And it's good for the team, whose players predominantly live in this area and whose team offices are located in Flowery Branch at the Falcons' headquarters.

It's also good for the county, which now has two professional teams playing at the arena, with the Gwinnett Gladiators minor league hockey club being the other. Gwinnett will also benefit from exposure due to the Arena League's contract with ESPN.

Then there's our copy editors. The Force, and all the headline possibilities that go with the organization, will be with them as well.

SideBar:

The unsigned editorials reflect the opinion of the Gwinnett Daily Post. Columns, letters to the editor and cartoons reflect the opinions of the individuals who penned them.