Wednesday, November 7, 2007
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Gwinnett Daily Post
Facebook unveils advertisement targeting plan
NEW YORK - The online hangout Facebook said Tuesday it plans to help companies target their advertisements on the site based on what its users and their friends buy and do on the Internet.
As Web companies look to boost advertising revenue by offering to target ads to their users' hobbies, interests and behavior, Facebook's move could change the tone of the site and revive privacy complaints it faced last year.
Facebook Chief Executive Mark Zuckerberg, who founded the company three years ago, said marketers must respond to the changing nature of communication.
Yahoo officials defend actions in China in face of U.S. accusations
WASHINGTON - Yahoo Inc.'s chief executive and top lawyer on Tuesday defended their company's involvement in the jailing of a Chinese journalist. Irate lawmakers accused them of collaborating with an oppressive communist regime.
'While technologically and financially you are giants, morally you are pygmies,' House Foreign Affairs Committee Chairman Tom Lantos, D-Calif., said angrily after hearing from the two men.
Yahoo Chief Executive Jerry Yang and General Counsel Michael Callahan offered apologies and promises to do better but no specific commitments. Lawmakers insisted that Yahoo along with other companies must use its market strength to change China, not just comply with the government's demands in order to gain access to Internet users.