Amanda Weir had her choice of the big three swimming apparel companies - Nike, Speedo and Tyr - and her decision was finally made public this week.
Tyr announced on Monday that the 20-year-old Brookwood graduate had signed an endorsement contract with the company. The duration of the deal depends on performance, but it could take her all the way into 2016, making it the longest athlete relationship in the history of Tyr, which was founded in 1985.
It also is a lucrative deal that includes guaranteed money as well as performance bonuses, as do many endorsement contracts with athletes in the Olympic sports.
"This will make her one of the top five highest-paid swimmers in the world," said Weir's agent, Evan Morganstein of Premier Management Group. "She's excited (Tyr's) going to give her a lot of opportunities in PR, advertising and marketing."
Tyr (pronounced tier) has contracts with some of the top U.S. swimmers, including two-time silver medalist Erik Vendt. Parkview grad Eric Shanteau, who like Weir is a SwimAtlanta product, also signed with Tyr earlier this year.
"I really just liked the people (at Tyr)," Weir said. "They're a bunch of really great people to work with. They're based out of Huntington Beach (Calif.), which is one of my favorite places. It was just an opportunity for me to be in more of a leadership position (than Speedo and Nike)."
Weir has been considered one of the country's top swimmers for the past few years, but her stock skyrocketed this year when she broke the American record in the 100-meter freestyle. She also won two silver medals on relays at the 2004 Olympics, as well as two gold medals at the 2005 World Championships.
Following the Olympics, she helped Georgia to an NCAA title as a freshman before taking a year away from school.
She attended Southern California this past fall but left the swimming program to turn professional.
Until she leaves for the World Championships on March 13, Weir plans to work with SwimAtlanta and live in a Duluth town house.
She hasn't made long-term plans on where to train or live after Worlds.
But her new pro contract will keep her busy and open up plenty of opportunities for her. She already had a photo shoot with Tyr and also hopes to be involved with the industry's fashion design side - Swimwear Anywhere Inc. (which partners with Tyr) holds the swimwear license for Liz Claiborne, Donna Karan New York and Juicy Couture, among others.
Weir said she's also thrilled with Tyr's long-term commitment.
"I think (the contract length) says they have a lot of high hopes for me," Weir said. "I have a lot of security, but then again I have (incentive-based clauses) with a lot of motivators, too."