Thursday, July 13, 2006
© Copyright 2014
Gwinnett Daily Post
LAWRENCEVILLE - Gwinnett's community hospital system hopes to score a few points with its new marketing campaign.
Gwinnett Hospital System is the latest sponsor in the Arena at Gwinnett Center, giving the System exposure at all public events in the sports and entertainment facility.
The deal, whose financial terms were not disclosed Wednesday, includes meeting space within the arena's Club Lounge and the Gwinnett Convention Center.
The multi-year partnership allows Gwinnett Hospital System to promote its new sports medicine program and the opening of Gwinnett Medical Center Duluth this fall.
The nonprofit health care network is anchored by Gwinnett Medical Center, the largest hospital in the county. It will be the only hospital promoted in the arena.
Gwinnett Hospital System has more than 4,000 employees and it provided care into almost 400,000 patients last year.
It becomes the 10th official arena sponsor joining Bluegreen Vacations, Brand Bank, Bud Light, Charter Communications, Coca-Cola, Delta Air Lines, Jackson EMC, Toyota and United Distributors as category-exclusive partners.